The Festival of Flowers has attrated tourists since 1934 when Maurice Gemayel started the festival to attract attention to the mountainous town. Each year, a variety of vehicles decorated with thousands of colorful flowers and fruits parade through Bikfaya's tree-lined main street. Live music bands, bazaars, and the election of three beauty queens: the Queen of Flowers, the Queen of Fruits and the Queen of Sports, are held in the public squares and gardens.